FourKites Launches Agentic Ocean Booking Platform

From Open Order to Booked Carrier With Zero Manual Intervention

FourKites®, the leader in AI-driven supply chain transformation, today announced Booking Connect for Ocean, the industry's first fully agentic ocean freight booking platform. Part of the FourKites Intelligent Control Tower, Booking Connect automates the contract management, carrier selection, documentation, and exception handling that global shippers have historically outsourced to intermediaries.

Ocean freight booking is one of the most labor-intensive processes in global commerce. For every container moved, shippers manage rate negotiations across dozens of carriers, chase documents across brokers and government agencies, re-key booking details into disconnected systems, and manually resolve exceptions at scale. Global spend on ocean freight forwarding, booking management, and documentation is approaching $100 billion annually, the majority applied to structured, repeatable workflows.

Booking Connect eliminates that labor layer with four integrated capabilities.

AI-Powered Contract Management Booking Connect ingests and digitizes ocean carrier rate agreements, automatically parsing base rates, surcharges, accessorial fees, and FAK (Freight All Kinds) provisions into a complete digital rate profile. Every carrier comparison reflects negotiated rates, not list prices.

AI-Powered Carrier Selection and Autonomous Booking Booking Connect recommends carriers across four dimensions: cheapest, fastest, optimal (weighted cost and transit time), and network intelligence, which factors historical schedule reliability and lane-level benchmarks. Each recommendation includes a transparent rationale, contracted cost breakdown, transit duration, and cutoff dates. Admins can configure thresholds and bookings within defined parameters execute without human intervention. Rules are entered as natural-language instructions which the AI interprets and applies across every booking.

AI-Powered Document Management The system automates the document lifecycle from booking confirmation through customs clearance, tracking required documents by route, mode, carrier, and commodity classification. It assigns ownership, triggers overdue follow-ups, routes completed documents to reviewers, and maintains a complete audit trail.

AI-Powered Exception Management Booking Connect monitors every booking through three stages: booking initiated, carrier confirmation, and shipment creation. Rejected bookings surface alternatives immediately and can re-book within pre-configured rules. Tracking begins automatically upon confirmation, with milestone visibility from port of loading through final delivery.

Closed-Loop Orchestration Booking Connect integrates directly with Order Twin, Inventory Twin, and Shipment Twin inside Intelligent Control Tower. When Inventory Twin detects a projected stockout and recommends a stock transfer, that signal flows directly into Booking Connect for autonomous carrier selection and booking. Once confirmed, Shipment Twin picks up tracking automatically with no manual handoffs.

Built on Production AI Already at Scale Booking Connect extends the agentic architecture already running at Fortune 500 companies. Coca-Cola deployed Tracy to reduce customer service response times from 90 minutes to seconds, and some of the world’s largest CPG companies have deployed Polly to automate proof-of-delivery collection across their carrier networks.

"Ocean freight booking has been stuck in the manual era for decades," said Matt Elenjickal, CEO and Founder of FourKites. "Booking Connect changes the economics. The AI ingests your contracts, shops the rate, picks the carrier, books the voyage, manages the documents, and handles exceptions. The work that used to require a team of people now runs autonomously."

Booking Connect for Ocean is generally available. FourKites is demonstrating the full workflow at Gartner Supply Chain Symposium, May 4 to 6, in Orlando.

About FourKites

FourKites, the leader in AI-driven supply chain transformation for global enterprises and pioneer of real-time visibility, turns supply chain data into automated action. FourKites Intelligent Control Tower breaks down enterprise silos by creating a real-time digital twin of orders, shipments, inventory and assets. This comprehensive view, combined with AI-powered digital workers, enables companies to prevent disruptions, automate routine tasks and optimize performance across their supply chain. FourKites processes over 3.2 million supply chain events daily, from purchase orders to final delivery, helping 1,600+ global brands move from reactive tracking to proactive supply chain orchestration. For more information, visit www.fourkites.com.

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